
Gamification,Inc.
Recreating companies through gamesAccording to Fortune Business Insights, the global gamification market size was USD 6.33 billion in 2019 and is projected to reach USD 37.00 billion by 2027, exhibiting a CAGR of 24.8%
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WHAT IS GAMIFICATION?
Gamification is the use of games mechanics with the goal of solving practical issues
or to engaging a specific audience. More frequently, this technique has been applied on several
different fields such as health, education, public policies, and sports.
Examples of where it can be applied:
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Increase in productivity -
Training and learning of new technologies -
Behavior
change -
Decrease the negative effects of repetitive and tedious tasks
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HOW TO INNOVATE IN BUSINESS?
This book presents steps, tools and techniques, illustrated through genuinely Brazilian cases, to inspire and assist in the endeavor towards innovation.